HORECA
A place at every table.
Supporting premium beverage brands in hospitality, where service and experience shape the moment.
INTERNATIONAL BRANDS. LOCAL EXPERTISE.
Powering brands.
Across Albania.
Your local partner for building brand presence in Albania. ADD brings market insight, nationwide reach and hands-on brand support together.
Albanian Distribution & Development · Since 1998Red Bull · Our brand portfolio
THIS IS ADD
Distribution.
Development.
Growth.
Since 1998, Albanian Distribution & Development has connected international brands with the Albanian market. We bring together distribution, sales and brand development to help brands find their place in everyday life.
Get to know our company
1998The year our story began
195Dedicated employees
100%Coverage of Albanian territory
~380Products in our portfolio
44,106+ m²Company premises in Kashar since 2010
Company figures as published by ADD. About our company
WHERE BRANDS MEET PEOPLE
The best work happens close to the market.
From retail chains to independent bars and restaurants, ADD works across the places where brands are discovered, selected and shared.
How we workWHAT WE DO
Built around
your brand.
From a market opportunity to the moment of purchase. We help brands connect, compete and grow.
Import & distribution
International brands. Albanian reach.
Explore our expertise
Brand development
A clear plan for every brand.
Explore our expertise
Sales & retail execution
Closer to the point of choice.
Explore our expertise
Marketing & insight
Local understanding. Lasting relevance.
Explore our expertisePRESENT IN EVERYDAY MOMENTS
One market.
Many moments.
A thoughtful portfolio reaches people in different ways: over a meal, across a counter, and in the rhythm of home.
ON-TRADE
Craft, care and a good pour.
Local product knowledge and promotional support for independent bars and restaurants.
HOME & CARE
Brands for everyday life.
A diverse range spans food, personal-use and home-care products alongside beverages.
A PORTFOLIO OF POSSIBILITIES
Brands you know.
A partner you trust.
FROM ADD
Progress worth sharing.
EVENT · SEPTEMBER 2025
A historic setting. A race to remember.
More than 100 athletes took on Red Bull Conquer the Castle in Gjirokastër.
Read the storyCAREERS AT ADD
Make your next move count.
Explore opportunities at ADD or send your CV for future consideration. Our careers page has the details.
Discover careers at ADDLET’S MOVE FORWARD
Your next chapter.
Our local expertise.
Looking for a distribution partner in Albania? Let’s talk about what we can build together.
Talk to ADD